Abstract From sharing bicycles to sharing electric vehicles to sharing charging treasures, it seems that they have become the "horse" of the new era of "sharing economy" and become the fragrance of investors.
From sharing bicycles to sharing electric vehicles to sharing charging treasures, it seems that they have become the "horse" of the new era of "sharing economy" and become the fragrance of investors.
In terms of shared charging treasure, in just 10 days, a total of 6 companies, including callers, street TV, and small electric power, have successively announced financing, with a total amount close to 1 billion yuan, and among them, there are also many single-pointers. Zhu Xiaohu, the animal catcher, and Wang Gang, an angel investment star.
It can be seen that this shared charging is not just because of the simple coat of the "shared" banner. According to statistics, in 2016, smartphone shipments reached 522 million units, accounting for 93.2% of domestic mobile phone shipments during the same period. It can be said that smart phones have become an indispensable part of people's lives.
The father of mobile phones, Marty Cooper, once said that the biggest drawback of inventing a mobile phone is that it must charge the mobile phone battery. In other words, battery life is a major bottleneck in the development of smart phones.
Before the revolutionary battery material technology has not been popularized, shared charging will have a large market demand for a long time.
In addition, with the popularity of mobile payment, there will be a greater chance of shared charging.
As far as the current market is concerned, shared charging treasure companies such as callers, street TVs, and small electric appliances, although the game between them has not yet risen to heat, but the subsequent battle is certainly inevitable.
Before the chaos of this game has yet to come, it is known by voice that there are so few companies that share wireless charging have quietly on the road. The following are shared charging items for audio statistics:
As we all know, compared with wireless charging technology, the technical threshold of charging treasure is not high is a fact that everyone can see.
So is it possible for a wireless charging device with a higher technical threshold and a superior experience to replace the charging treasure and become a standard in the merchant's store?
We have done the following analysis from the three aspects of technology, mode and security.
First, the threshold is higher, more portable
Technically, there are three main types of wireless charging technologies in the market, namely electromagnetic induction, radio waves and magnetic resonance.
The whole city charging that appeared in the previous table is based on the wireless charging principle based on the principle of electromagnetic induction. In addition, there may be different interfaces to various mobile phones, as are wireless charging technologies.
There are currently four mainstream standards: Qi standard, A4WP (Alliance for Wireless Power) standard, PMA (PowerMatters Alliance) standard, iNPOFi technology.
The city's charging uses the Qi standard commonly used in low-power wireless charging devices. Qi is the "wireless charging" standard introduced by the global wireless charging alliance WPC, which can cover the mainstream models at the same time, such as Nokia Lumia 920. The Samsung Galaxy S8, S7, Note5 and Google Nexus 4, some models of HTC and LG phones, and the upcoming iPhone 8 support the technology.
Unlike the plug-in charging method that directly connects the high-current interface, wireless charging does not require access to the data line, which mainly relies on the spatial magnetic field to transfer electrical energy. This means that the consumption of electrical energy is generated during the charging process.
For this question, the person who studies wireless charging said that wireless charging and wired charging are not much different in terms of charging speed and energy consumption.
Second, look at the market ambitions of each family from the business model
In the business model, shared charging is no better than other companies with monopolistic or technical barriers. As long as they are bigger, they will definitely have a business model.
At the beginning of the shared charging, it has to consider the profit model. If there is not a lot of liquidity support, the collapse is only an instant. Only when it is more suitable for the needs of the scene, the commercialization prospects will become more and more obvious.
According to our understanding, from the perspective of usage scenarios, there are currently three shared forms of shared charging treasures. One is a large-scale scene (shopping, airport, railway station, etc.) that is represented by an incoming call. The shared charging treasure is charged and returned to another place. The other is a small scene represented by street electricity (cafe, restaurant). Etc.) Cabinet-style leasing; and the last one is a desktop-type single-charging treasure represented by small electric power. For example, in some specific scenarios (KTV box, restaurant desktop), charging piles can be set so that users can charge by scanning code. .
In these three forms of sharing, the large cabinets in which the incoming calls are exposed have large space. In addition to leasing and selling charging lines to achieve profitability, they can also undertake large-screen advertising to achieve profitability.
In contrast, the street cabinet is small, there is no way to carry interactive screens, nor sell lines, and the profit model is relatively simple.
The desktop type of small electricity, neither the deposit nor the advertisement, is the least profitable on the bright side.
But we all know that whether it is the previous shared bicycle, or the current shared charging treasure, they have access to a lot of valuable offline traffic.
Competing for offline traffic is its main purpose. Because of its large-scale desktop and multi-scenario coverage, the user consumption habit data that can be collected will be wider, so it seems that the ambition of Xiaodian is biggest.
However, the laying of small electric power requires the sharing of the charging treasure on the table with limited position. We all know that small-scene merchants are not exclusive and loyal. The charging service is not like group buying and take-out, which can bring tangible benefits to the merchants, occupying the limited space of their desktops, for the catering merchants. It is not a very favorable thing to say that. So at present, a large number of businesses just put the machine on an inconspicuous counter.
Similarly, the whole city charging and micro goose technology that do shared wireless charging are similar to the small electric, desktop, but they can be embedded under the table, and do not occupy the desktop space. Because of this, it is also generally accepted by the majority of businesses.
Like the city's charging, it has already been promoted with McDonald's. And there is data showing that the usage rate of shared wireless charging will be much larger. In general charging treasure leasing companies, the daily turnover rate of each charging treasure is about 0.7 to 0.8, and the shared wireless charging can reach 7.6 times per day.
This means that shared wireless charging can capture larger user spending habits and occupy a large amount of offline traffic.
In addition, Yu Feng, CEO of Wei Ge Technology, said that our wireless charging mode is completely free, whether it is for consumers or the merchants we place equipment.